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Electrolux, a global leader in home appliances and appliances for professional use, launches the 6th edition of its annual design competition online and will select a limited number of entries to compete in Zurich at the international finals October 8 & 9, 2008.
The Internet generation comprises brand-conscious, busy young professionals between 25-35 who are independent, concerned about the environment, and whose lives are intertwined with technology and online social networks. his year's submissions should be for 2-3 years into the future and address food storage, cooking, and/or washing.

Submission deadline: May 4, 2008.
Entry fee: Free design competition
Who can enter: undergraduate or graduate
Awards: First Prize of 5,000 Euro and a six-month internship at one of Electrolux's global design centers.

“We are looking for daring ideas and solutions,” says Henrik Otto, Head of Global Design at Electrolux. “Entries should reflect Generation @’s core interests and concerns like mobility, convenience, time, materials, personalization, entertaining, technology, and sustainability.

The Design Lab 2008 has a First Prize of 5,000 Euro and a six-month internship at one of Electrolux’s global design centers. The second prize is 3,000 Euro and third prize 2,000 Euro. An international jury will judge the entries based on intuitive design, innovation, and consumer insight.

Visit the Design Lab website for more information about the competition.

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